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Social Media

Short-Form Video for Churches: A Practical Reels and TikTok Strategy

Chris DaetwylerChris Daetwyler
1 min read
Church team filming a short-form video in a bright church lobby

If you want a clear starting point, this is a simple four week plan.

  1. Week 1: Record one "Sunday in 30 seconds" and one FAQ clip.
  2. Week 2: Record one pastor clip and one volunteer story.
  3. Week 3: Record one behind-the-scenes clip and one short reflection.
  4. Week 4: Repeat the two clips that performed best in weeks 1 and 2, but change the hook.

This plan gives you eight videos in a month with minimal complexity. After that, adjust based on what your audience actually engages with.

#short-form video#church social media#reels#tiktok#video strategy

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