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Insights for the Modern Church

Practical strategies for church marketing, digital outreach, and growing your congregation's impact online.

Diverse church team collaboratively reviewing CRM on a tablet for personalized visitor follow-up.
Church GrowthDigital Marketing

The Power of Personalization: Using CRM for Deeper Visitor Follow-Up and Discipleship

Discover how churches can leverage CRM for personalized visitor follow-up and intentional discipleship, fostering deeper connections and effective spiritual growth.

Red Letter Connect
Church team filming a short-form video in a bright church lobby
Social Media

Short-Form Video for Churches: A Practical Reels and TikTok Strategy

A clear, repeatable short-form video plan for churches, including content pillars, workflow, and distribution tips for Reels and TikTok.

Chris Daetwyler
Greeters welcoming a family in a bright church lobby
Church Growth

Beyond the Welcome Packet: Digital Follow Up That Helps Guests Return

A practical guide to thoughtful digital follow up that helps first time guests take a next step and feel connected.

Brandon Upshaw
Church building exterior on a sunny morning
Digital Marketing

Google Business Profile for Churches: A 2026 Local Discovery Playbook

An updated, practical GBP playbook for churches: setup, weekly cadence, review systems, and monthly metrics that help local families find and visit.

Red Letter Connect
A warm church lobby with a friendly greeter welcoming visitors through the front door
Church GrowthDigital Marketing

How to Turn First-Time Church Visitors Into Regular Attendees

A 5-step framework for turning first-time church visitors into regular attendees, from the first ten minutes through long-term belonging.

Chris Daetwyler
Church communications team collaborating in a church office
Digital Marketing

AI Tools for Church Marketing: A Practical Workflow for Small Teams

A clear guide to using AI for drafts, repurposing, and planning so small church teams can communicate consistently without losing their voice.

Red Letter Connect
Church welcome team greeting first-time guests
Social Media

Google Reviews for Churches: A Practical Playbook for Building Trust and Attracting New Visitors

A practical guide focused on Google Reviews: how churches can earn more quality reviews, respond well, and improve local visibility with integrity.

Chris Daetwyler
Welcoming church building exterior at golden hour
Digital Marketing

Crafting Your Church's Brand Story: Attracting New Visitors Through Authentic Identity

A practical guide to clarifying your church brand story so new visitors recognize who you are and feel ready to visit.

Red Letter Connect
Church sanctuary with livestream camera setup
Church Growth

Beyond the Livestream: Engaging Your Online Congregation in 2026

Practical steps to move from passive livestreams to real online engagement, community, and follow up in your church.

Brandon Upshaw

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