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Insights for the Modern Church

Practical strategies for church marketing, digital outreach, and growing your congregation's impact online.

Greeters welcoming a family in a bright church lobby
Church Growth

Beyond the Welcome Packet: Digital Follow Up That Helps Guests Return

A practical guide to thoughtful digital follow up that helps first time guests take a next step and feel connected.

Brandon Upshaw
Church building exterior on a sunny morning
Digital Marketing

Google Business Profile for Churches: A 2026 Local Discovery Playbook

An updated, practical GBP playbook for churches: setup, weekly cadence, review systems, and monthly metrics that help local families find and visit.

Red Letter Connect
A warm church lobby with a friendly greeter welcoming visitors through the front door
Church GrowthDigital Marketing

How to Turn First-Time Church Visitors Into Regular Attendees

A 5-step framework for turning first-time church visitors into regular attendees, from the first ten minutes through long-term belonging.

Chris Daetwyler
Church communications team collaborating in a church office
Digital Marketing

AI Tools for Church Marketing: A Practical Workflow for Small Teams

A clear guide to using AI for drafts, repurposing, and planning so small church teams can communicate consistently without losing their voice.

Red Letter Connect
Church welcome team greeting first-time guests
Social Media

Google Reviews for Churches: A Practical Playbook for Building Trust and Attracting New Visitors

A practical guide focused on Google Reviews: how churches can earn more quality reviews, respond well, and improve local visibility with integrity.

Chris Daetwyler
Welcoming church building exterior at golden hour
Digital Marketing

Crafting Your Church's Brand Story: Attracting New Visitors Through Authentic Identity

A practical guide to clarifying your church brand story so new visitors recognize who you are and feel ready to visit.

Red Letter Connect
Church sanctuary with livestream camera setup
Church Growth

Beyond the Livestream: Engaging Your Online Congregation in 2026

Practical steps to move from passive livestreams to real online engagement, community, and follow up in your church.

Brandon Upshaw
A warm, well-lit modern church office workspace with a laptop on a wooden desk
Church Growth

How Churches Are Using AI Right Now (And Where to Start)

AI tools are already helping small church teams save hours on content creation, visitor follow-up, and sermon prep. A practical guide to getting started without getting overwhelmed.

Chris Daetwyler
Clean modern desk in a sunlit church office with a closed laptop, coffee mug, and potted plant
Digital MarketingChurch Growth

How to Build an Effective Email Strategy for Your Church

Learn how to segment your church email list, write subject lines people open, time your sends, and set up automations that keep visitors engaged.

Brandon Upshaw

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