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Insights for the Modern Church

Practical strategies for church marketing, digital outreach, and growing your congregation's impact online.

Church greeter warmly welcoming a first-time guest in the lobby
Church Growth

Beyond "Are You New Here?": Coaching Church Members to Welcome Visitors with Genuine Conversation

A practical training guide for church members with real conversation starters, body-language coaching, and follow-up habits that help first-time visitors feel known and welcomed.

Red Letter Connect
Church staff meeting to review outreach progress and ministry communication priorities
Church GrowthDigital Marketing

Digital Evangelism KPIs: How Churches Can Measure Real Ministry Momentum

A practical framework for church leaders to track digital evangelism with meaningful KPIs that connect online engagement to real-world discipleship.

Chris Daetwyler
Diverse church team collaboratively reviewing CRM on a tablet for personalized visitor follow-up.
Church GrowthDigital Marketing

The Power of Personalization: Using CRM for Deeper Visitor Follow-Up and Discipleship

Discover how churches can leverage CRM for personalized visitor follow-up and intentional discipleship, fostering deeper connections and effective spiritual growth.

Red Letter Connect
Church team filming a short-form video in a bright church lobby
Social Media

Short-Form Video for Churches: A Practical Reels and TikTok Strategy

A clear, repeatable short-form video plan for churches, including content pillars, workflow, and distribution tips for Reels and TikTok.

Chris Daetwyler
Greeters welcoming a family in a bright church lobby
Church Growth

Beyond the Welcome Packet: Digital Follow Up That Helps Guests Return

A practical guide to thoughtful digital follow up that helps first time guests take a next step and feel connected.

Brandon Upshaw
Church building exterior on a sunny morning
Digital Marketing

Google Business Profile for Churches: A 2026 Local Discovery Playbook

An updated, practical GBP playbook for churches: setup, weekly cadence, review systems, and monthly metrics that help local families find and visit.

Red Letter Connect
A warm church lobby with a friendly greeter welcoming visitors through the front door
Church GrowthDigital Marketing

How to Turn First-Time Church Visitors Into Regular Attendees

A 5-step framework for turning first-time church visitors into regular attendees, from the first ten minutes through long-term belonging.

Chris Daetwyler
Beyond the Livestream: How to Actually Engage Your Online Congregation
Church Growth

Beyond the Livestream: How to Actually Engage Your Online Congregation

Most churches figured out livestreaming, but broadcasting is not the same as engagement. Learn how to design digital touchpoints that turn passive viewers into active community members.

Brandon Upshaw
Church communications team collaborating in a church office
Digital Marketing

AI Tools for Church Marketing: A Practical Workflow for Small Teams

A clear guide to using AI for drafts, repurposing, and planning so small church teams can communicate consistently without losing their voice.

Red Letter Connect

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